Screenshot Variant

A screenshot variant is one concrete render produced from a screenshot template. A single template — say, the one for the 'Sync everywhere' marketing screen — typically produces many variants: an iPhone 6.7-inch portrait variant in English, an iPad 12.9-inch landscape variant in English, the same pair in German, in Spanish, in Japanese, sometimes plus dark-mode and light-mode renders, sometimes plus A/B copy variants for testing. The variant is the unit the App Store actually consumes; the template is the source of truth that produces variants. Treating variants as derived artifacts (instead of hand-maintained files) is what makes screenshot automation feasible. When a designer changes a template, every variant should be regenerable in a single render job. When a copywriter adds a new locale, every existing template should automatically produce variants for that locale on the next CI run. The number of variants in a serious ASO pipeline grows quickly: 6 templates × 8 device sizes × 13 locales × 2 themes = 1,248 variants per release. Hand-managing that volume is impossible; templating and rendering it is routine.