Pheu ASO: Tu kham pha den cai dat

App Store Optimization khong phai la mot chien thuat don le. Day la mot pheu, va viec hieu tung giai doan la rat quan trong de xay dung chien luoc thuc su tang truong co so cai dat cua ban.

Pheu co bon giai doan:

Kham pha -- Nguoi dung tim thay ung dung cua ban thong qua tim kiem, duyet hoac lien ket ben ngoai.
Hien thi -- Ung dung cua ban xuat hien trong ket qua tim kiem. Nguoi dung thay bieu tuong, tieu de va co the la anh chup man hinh dau tien.
Xem trang -- Nguoi dung truy cap trang san pham day du cua ban.
Cai dat -- Nguoi dung quyet dinh tai xuong. Quyet dinh nay dien ra trong vai giay va chu yeu la truc quan.

Hau het loi khuyen ASO tap trung vao phan tren pheu -- tu khoa va xep hang. Nhung chuyen doi tu xem trang sang cai dat la noi co don bay thuc su, va chuyen doi do bi chi phoi boi tai san truc quan cua ban.

Vi tri cua anh chup man hinh: Don bay chuyen doi so 1 sau bieu tuong

Nghien cuu cho thay nhat quan rang anh chup man hinh la yeu to co anh huong nhat trong quyet dinh cai dat sau bieu tuong ung dung.

Chung duoc xu ly nhanh hon van ban. Nguoi dung quet anh chup man hinh trong 3-5 giay.
Chung thiet lap ky vong.
Chung truyen dat de xuat gia tri cua ban bang hinh anh.
Chung phan biet ban voi doi thu canh tranh.

Co ban toi uu hoa tu khoa va moi quan he voi van ban anh chup man hinh

Tren Apple: Tu khoa den tu tieu de (30 ky tu), phu de (30 ky tu) va truong tu khoa (100 ky tu).

Tren Google Play: Google lap chi muc tieu de (30 ky tu), mo ta ngan (80 ky tu) va mo ta dai (4.000 ky tu).

Ngay ca khi van ban anh chup man hinh khong truc tiep anh huong den xep hang tim kiem tren Apple, no quan trong cho chuyen doi. Khi nguoi dung tim kiem "ung dung quan ly du an" va den trang cua ban, thay cum tu "Quan ly du an de dang" trong anh chup man hinh dau tien cung co rang ung dung cua ban phu hop voi y dinh cua ho.

Chien luoc anh chup man hinh theo cua hang: khac biet Apple vs. Google

Apple App Store

Toi da 10 anh chup man hinh moi ban dia hoa.
Ba anh chup man hinh dau tien xuat hien trong ket qua tim kiem.
Custom Product Pages cho phep toi 35 trang dich duy nhat.
Product Page Optimization cho phep A/B testing voi toi da 3 xu ly.

Google Play Store

Toi da 8 anh chup man hinh.
Thu vien anh chup man hinh hien thi above the fold.
Store Listing Experiments cho A/B testing.
Custom Store Listings cho bo anh chup man hinh theo quoc gia.

Ban dia hoa nhu nhan to tang truong

Ban dia hoa la don bay tang truong it duoc su dung nhat trong ASO. Hau het cac ung dung chi duoc ban dia hoa bang 2-3 ngon ngu, bo qua nhung thi truong lon.

Ban dia hoa anh chup man hinh va metadata co the tang ty le chuyen doi 20-30% o cac thi truong khong noi tieng Anh va tang luot tai xuong len den 200% o mot so khu vuc.

Can ban dia hoa:

Van ban anh chup man hinh
Tu khoa va metadata
Thich ung van hoa

Ly do hau het cac doi khong ban dia hoa manh me hon la chi phi san xuat. Chinh xac van de nay duoc Screenshots.live giai quyet. Voi cac template dong, ban thay doi bien van ban cho moi ngon ngu va render bo anh chup man hinh moi tu dong. Mot thiet ke, hon 30 ngon ngu, khong can thiet ke lai thu cong.

Do luong tac dong cua anh chup man hinh den chuyen doi

Ty le chuyen doi (CVR)
Tap-Through Rate (TTR)
Hien thi den cai dat

Benchmark

Game: 25-40% CVR.
Nang suat: 15-30% CVR.
Xa hoi/Giai tri: 20-35% CVR.

Quy trinh ASO tu dong voi Screenshots.live

Buoc 1: Thiet ke

Su dung trinh chinh sua truc quan cua Screenshots.live de tao cac template anh chup man hinh co so.

Buoc 2: Render

Su dung REST API hoac trinh chinh sua truc quan de render bo anh chup man hinh cho moi ngon ngu va bien the.

Buoc 3: Thu nghiem

Tai len App Store Connect hoac Google Play Console. Chay thu nghiem co kiem soat.

Buoc 4: Lap lai

Ap dung bien the thang. Ghi chep bai hoc. Len ke hoach thu nghiem tiep theo.

Hieu ung kep

Neu ban chay mot thu nghiem anh chup man hinh moi thang va moi thu nghiem cai thien chuyen doi chi 5%, sau sau thang ty le chuyen doi cua ban da cai thien 34%. Sau mot nam, la 80%.

Ke hoach hanh dong ASO cua ban

Kiem tra anh chup man hinh hien tai.
Nghien cuu tu khoa.
Tao template dong.
Ban dia hoa manh me.
Bat dau thu nghiem dau tien.
Do luong va lap lai.

ASO khong phai la du an mot lan. Day la ky luat lien tuc. Bat dau ngay hom nay.

Playbook chien luoc ASO day du: anh chup man hinh, tu khoa va chuyen doi